Final UI Concept
Overview
IxD Studio 1 - Fall 2023 - 16 Weeks
CLIENT:
Student Project for Interaction Design Course
PROCESS:
Target User Interviews, Empathy Maps, Storyboard, User Flows, Low-Fidelity Prototype, User Testing, High Fidelity Prototype
ROLE:
Researcher, Interviewer, Designer
OUR DESIGN GOAL
Increase foot traffic at Olvera Street through LA transplants who want to explore.
Problem, Insight, Solution
Olvera Street vendors are struggling to stay afloat after the effects of Covid-19 caused a large drop in foot traffic. The closure of attractions around Olvera threatens the local vendors who rely on consistent foot traffic. This led to the insight that Olvera Street attracts tourists and recurring visitors through personal connections to the area. This along with lingering concerns about Covid-19 mean that visitors are looking for safe outdoor activities to do with friends. Our solution is to bring Olvera's rich history back to life through interactive AR experiences while boosting the social media presence of Olvera Street by encouraging visitors to share their experiences for rewards.
How might we design an interactive experience to increase foot traffic at Olvera Street to support vendors?
RESEARCH
OUR USER
INITIAL AR EXPERIENCE JOURNEY
During the ideation of our AR journey, we had to ask ourselves a couple of questions:
Who is it for?
What problem does it solve?
Why might it fail?
What can we prototype and test?
How might we measure success?
This led us to create a paper prototype of our concept and begin receiving feedback.
PAPER PROTOTYPE
DIGITAL PROTOTYPE
Using the feedback we received during the paper prototyping phase, we brought Discover Olvera to life through a digital, mid-fidelity prototype.
FINAL PRODUCT
With our last round of feedback, we refined and cleaned up the digital page resulting in a functional experience.
Interactive Map
The home screen of Discover Olvera is an interactive map that includes information on nearby museums, restaurants, and AR experiences. Each location on the map will provide information on current times, contact, history, and direction to guide the user.
AR Experience
Each AR experience can be found through the interactive map. These experiences are tied to physical locations around Olvera Street. Each experience aims to teach the user a little more about the history of that location.
Sharing Rewards
Once a user finishes an AR experience, they are prompted to share their experience through social media. If they choose to do so, a new reward will unlock allowing them to play with filters and other AR characters at home.
REFLECTION
Working with my design team on Discover Olvera has truly been an eye-opening experience that gave me insights into real-world tasks and the process of designing a product. This project utilized and refined my problem-solving skills by taking me diligently through the process of discovering a problem and creating creative solutions. These solutions showed me the importance of user-centric designs. We had created a target audience and had to interview a specific demographic and change our product solution based on the feedback we received. This, along with being placed in a tight time restriction of 16 weeks pushed me to manage my time along with the time of my team. Finally, this project introduced me to the world of AR and the technical challenges behind using technology as a solution to a physical problem.